Is Your Content Evergreen: Reasons Why Timeless Content Beats Targeted...
Evergreen content is always a win. In order to understand how evergreen content beats other forms into a pulp, it’s important to know how we define, create and treat evergreen content in a digital...
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Don’t Sweat the Petty Stuff…And Don’t Pet the Sweaty Stuff
When it comes to project management in digital signage, there are a number of obvious “rules of thumb,” “best practices” or whatever other buzzword or catchphrase you prefer to use. Frankly, there are...
View ArticleHow Fresh is Your Content?
Without getting too cliche, there is almost no way to oversell the need for good, quality and engaging content for your digital sign. Poor content is as ineffective for a digital signage network as...
View ArticleSo Many Right Ways, But More Wrong
Industry bloggers and critics are quick to post articles, images and opinion on the most recent failed digital signage installation. In fact, it’s one of the things prognosticators do best–critique the...
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Adjusting Signs for the Seasons
It goes without saying that the content on your digital signs is like dirty underwear, it should be changed regularly. The frequency of the change will certainly differ from screen to screen and venue...
View ArticlePrediction: Digital Content Will Be the Industry Value-Driver
I got off a call this morning with someone looking for some type of digital advertising display for restaurants. After we ran through the pricing for hardware and software, the next question was pretty...
View ArticleBoosting Relevancy Without Clogging the Airwaves
Three recent celebrity news articles prompt the drafting of this blog post: Miley Cyrus and her demoralizing behavior on stage Justin Bieber and his intoxicated driving antics Shia Beouf and his weird...
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“Your Baby is Ugly”–A Cure for Content Hideousness
It’s hard to tell someone their baby is ugly. People become defensive, especially when their children are concerned. It’s tough too because there’s only so much you can do for an ugly baby…or is there?...
View ArticleWant Traffic? Make an Obnoxious Scene
Whether online or out-of-home, traffic drives sales. The big emphasis on traffic can make people do things they really shouldn’t, as we’ve previously outlined. We also know that these days, traffic is...
View ArticleWhen Your Content Becomes Your Greatest Expense
Software for digital signage has been free and open source for quite a long time. I’m a believer that (almost) all software will eventually become commoditized thanks to consumer price sensitivity....
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